“Trust Your Next Step” Campaign, in production with Sockeye, Directed by Adam Jones

Every journey starts with a decision. This campaign encourages customers nationwide to utilize Kroger Health for trusting their next step in their process of a healthier lifestyle. Whether it’s pharmaceutical needs, an appointment with a registered dietician or choosing healthier foods at their local Kroger, a world of care is in store.

Contributions:
- Built mood boards around the early stages of script writing, for visuals on style of cinematography
- Participant in pre and post production meetings, including supplying feedback on final cuts and color
- Coordinated wardrobe during final looks
- Put together all wardrobe for track athletes, including designing all logos for each athlete and warmup wardrobe
- Art Directed still photography for day 2 of filming. Working with Brian, our still photographer and coordinating to make sure we got specific shots that could later be used for campaign touchpoints
- Collaborated with production team and producers from Sockeye, worked with Director Adam Jones
- Collaborated with Kroger Health brand team and Joe Burrow’s agent, Brian

Still Photographer: Brian Lincoln
Creative Director: Stephanie Weingartner
Supervising Executive Creative Director: Lee Groh III

The lobby elevators and exterior windows at Kroger Headquarters have gotten a facelift! The original design came from the big rebrand in fall of 2019, so they were due for something fresh.

After moving through several rounds of design (as seen in the concept reels), I landed on a focus of Our Brands, BloomHaus and Murray’s Cheese. Beautiful photography shot by our inhouse partners and art directed by our own designers. The corner of Vine St. and Court St. E also has a new view of the Fresh Cart, tilted for a whimsy twist at larger than life size.

Supervising Executive Creative Director: Lee Groh III

A concept developed to refresh existing and new touchpoints for Kroger’s Plus Points loyalty program, as well as renaming it to Rewards. The goal is to create brand consistency across all touchpoints to build brand recognition for customers.

Refreshed touchpoints include: physical and digital card for in store scanning

New touchpoints: 3 tiers of site pages for different rewards levels and reusable bags

Thoughtful emails sent out nationwide to The Kroger Co. customers subscribed.

All imagery owned by The Kroger Co.

Taxi Window display exterior and interior for Perfetti van Melle's brands, Airheads and Mentos. Showcased at Tradeshow entrance in Nashville, TN May 2017 & 2018.

Front entrance 1st image from 2017 show, front entrance 2nd image from 2018 show. Tradeshow booth artwork from 2018 show.

Mural for Duke Energy in Cincinnati, OH

Created to activate the space and bring excitement to the corridor that leads to the main training center.

Designed with gas lines in mind, the mural is engaging to those to enter the space and creates a dynamic flow throughout the space.

It covers the building’s interior entry wall and wrapping around the left corner, leading through the main corridor.

Cast Vinyl, printed to match existing wall color and Pantone spot colors in client branding guidelines. Installed with backing adhesive.

Additional concepts are included.

Images provided by installers.

Hypothetical NHL Chicago Blackhawks rebrand based on my belief that a culture should not be used as a mascot, in this case Native Americans. 

The goal was to take away any association to Native Americans and Chief Blackhawk, who was the man the team is named after and uses as their current mascot. Chicago has a rich history with hockey and to pay tribute to that history, the same black and red colors were kept in the rebrand. The six tips on the sides of the hawk in the logo also symbolize that Chicago was one of the six original teams in the NHL, which something that still holds a lot of importance to the organization as well as the fans. 

Shown are several touchpoints to show how extensive the brand can be as well as still images of a motion graphic that will utilize the red hawk flapping its wings that will be projected on to the ice during introductions during home games. 

Traderev - NADA in Las Vegas

Perfetti van Melle - Sweets & Snacks in Nashville

Medicity - HIMS in Chicago

All vinyl work pictured are pieces I calibrated through a vinyl plotter, weeded and applied myself.

The piece combines two methods of mark making that represent both the story teller and the woman that the story is about. The bike tire creates a wonderful texture breaking up the heavy brush strokes. These brush strokes were created with the intention of fluid motion to represent the grace and strength of the woman featured in the story. Breast cancer is also an important aspect, which is why pink is the only color used in the work, keeping it to a minimalistic style.

Chair 97/100 - Story by Ryan Pietrowski

Participants originally selected from a juried process, were verbally given a story from a storyteller about a strong woman from the Toledo, Ohio area. The Sit&Tell Project collected 100 stories as told by Toledo citizens on World Storytelling Day, March 20, 2016. Toledo participated in the 2016 global theme, Strong Women, inviting storytellers who had benefitted from strong women in their lives. Participants originally selected from a juried process, were verbally given a story from a storyteller about a strong woman from the Toledo, Ohio area. Artists were then given the challenge of creating a piece of artwork based on that story. It is a community project that uses the metaphor of a chair as an invitation for friendship and communication. 

Please visit www.sitandtell.com to see the rest of the 100 chairs. 

My manifesto based on reading and understanding the First Things First Manifesto 2000 and Michael Bierut's Ten Footnotes. 24 page, typographic based book using only black and white, containing a 1000 word essay of my response to the First Things First Manifesto 2000 and Michael Bierut's, Ten Footnotes. I focused on the idea that commercial design can be just as meaningful as cultural design in regards to the thought process and intentions behind the design. Definitions within content respond to my title, 'Commercial Design Is' as words that I believe describe commercial design. 

All content executed in various weights of Helvetica. Laser printed on Avon white 70T Classic Linen Neenah, Blu Raspberry 70T and 65C French Pop-Tone. 2-Up Saddle Stitched.

4 poster series focusing on a monologue from the film "A League of Their Own." All type based on 18x24 format, mounted on foam core. I focused on the dialog and inflection that actor, Tom Hanks, used when saying this monologue in the film. Each poster can stand alone but also work as a group when all four are together. I chose red and blue because those are the same colors as the Major League Baseball logo but specifically because they represent an equalizer between men and women with the idea that 'only men can play baseball'. The film is about a women's professional baseball team and the odds they overcome to prove that women can play baseball just as well as men can. Red and blue create a neutral zone between the two. I chose to use Rockwell as my typeface because I wanted to use a thicker serif that also had a visual toughness to it instead of something dainty that might be seen as a stereotype towards women. 

All content executed in various weights of Rockwell typeface. Laser printed. 

2015 Recipient of Eugene Fenn Endowed Scholarship - BGSU School of Art Undergraduate Show

2015 Recipient of Charles Lakofsky Art Award - BGSU School of Art Undergraduate Show

Our eyes degrade every year, but that degradation intensifies when we use our digital devices for hours upon hours a day. We start to lose our vision, and it becomes more difficult to see after years of this constant abuse to our eyes. Screen flashes and blue light emissions from these devices are the two main causes for this damage.

Blue light emission is indicated by the blue cyanotype method used across the forty prints. Each printed eye is different and gradually degrades as each print represents one year, for a total of forty years. The overprint varnish eye chart challenges the viewer’s readability experience, just as digital devices impact our eyes. The embossed braille, “hindsight 20/20” becomes a call for behavioral change for the viewer to use devices less. 

Senior Thesis

Designed for ADEX International's front lobby for a fresh look and to showcase internal capabilities. 

Proudly located in Cincinnati, ADEX wanted to showcase the different characteristics of the city they reside in. 

4ft x 8ft, this typography piece was produced in-house of ADEX as well as the wallpaper behind it. The wallpaper was printed on a canvas material on their Rastek direct printer. The typography piece was produced using their KOMO CNC machine on dibond. It also includes dimensional letters cut from 1/4 inch thick black sintra and black vinyl letters that are sprinkled throughout the piece as well. Behind the dibond is plex to give it a frosted look. After being pucked off on the wall, lights were added to the back of the piece for a more dramatic effect. 

Do Good Initiative

Stages For Youth — newly renamed Fourthwall Youth Studios — is a film and digital media program open to Cincinnati's youth in junior high and high school, from traditional and non-traditional education environments. Students engage in a hands-on, professional-style production, but they also learn non-academic skills critical to a successful future.

Started by Frank O'Farrell, Fourthwall is an after-school program and summer camp whose mission is to help youth find their voice and express their individuality through digital and performance arts, to change the trajectory of their own lives, those around them, and their community. It's about building skills alongside self-confidence, and strengthening the Cincinnati creative community at the same time.

In collaboration with Hyperquake and Reztark in Cincinnati, OH.